About BAD


BAD is Strong Powerful Energetic Red Blooded Young Sexy Cool Dominant and Extremely Powerful British Premium Street Wear Couture Fashion, Sports Fitness Athletics Apparel and Global Lifestyle Brand Born on the Streets of London England BORN TO LEAD the World. 

BAD takes the lead and influence the Global Lifestyle Street Culture, Fashion, Music, Dance, Sports, Fitness, Athletics, Tattoo.

BAD is followed by very Cool, Energetic, Strong, Young, Adventurous groups of outstanding global audience.

BAD is Rough and Ready.

BAD is a Contender.

BAD always Play to WIN.

BAD Driven By Challenges.

BAD Conquer the Impossible.

BAD is Racy.  

BAD is Dangerous Minds taking High Risks pushing Boundaries driven by Challenges.

BAD is One Global Super Squad, Young Blood gushing through the veins of the Adventurous individuals. 

BAD is Everywhere, you are Never Alone.

BAD takes no Order from Anyone or Anything.

No one above BAD.

BAD inherits LOVE. LOYALTY. TRUST. HONOUR.

BAD PHILOSOPHY is to Practice Moral Values and be true and honest  to our Community, Nation and World. 

BAD Believe in People.

BAD Vision is to Protect and Honour our community, our nation, our world. 

BAD is Very STRONG. POWERFUL. FEARLESS & UNPREDICTABLE.

BAD Conquer Rules and make Positive Changes.

BAD is Commander in Chief.

Join BAD make HISTORY.  

Everyone wants to be BAD not everyone got what it takes to be outstanding Personalities.

ATTENTION
● Retail Stockists Enquiries Get In Touch.
● Wholesale & Distribution Enquiries Get In Touch.
● Influencers Inquiries Get In Touch.
● Modelling Enquiries Get In Touch.
● Manufacturing Enquiries Get In Touch.
● Designers Enquiries Get In Touch.
● We Freshly Develop & Produce Wider Range Of Products Collections Regularly For Our Multiple Brands.